Are There Any Specific CRM Solutions to Use in 2020 for SMBs?

CRM Solution

If you are a business owner and want to make maximum use of the sales pipeline, CRM software allows you to monitor customer interactions, track the progress, and analyze the financial performance.

CRM software can be an ideal solution that every small to mid-sized business is demanding. From marketing automation to enhanced analytics, CRM tools have a vast variety of features that suit the demands of small business buyers. Most providers offering CRM solutions allow a free trial of their product. A few of them are also providing open-source versions.

So, here in this post, we will share some powerful CRM solutions that major SMBs can use for their business.

The Best CRM Solutions

Microsoft Dynamics CRM

MS Dynamics CRM Development offers multiple pricing options to businesses. MS D365 is a vast suite of cloud-based tools and the software giant that provides versions of the tool for different departments from sales to HR to marketing. When we talk about CRM, MS D365 can assist sales and marketing teams in order to provide seamless customer experience with its marketing automation, shared data, and integrated business processes.

Capsule CRM

Capsule CRM is a simple and powerful product. This simplicity of Capsule CRM makes it a perfect choice for SMBs that are interested in providing CRM software benefits to their sales teams without a high-technical approach. With Capsule CRM, one can easily track and trace new opportunities. The starter version of Capsule CRM offers basic features for up to two users, space for 250 sales contacts for free.

The professional version allows us to save 50,000 sales contacts and offers 10GB storage per user for $18 per user per month.

Capsule CRM has user-friendly contact management features that allow sales staff to segment their customers. The CRM solution also has strong customization and personalization. There is also an additional feature of advanced sales reporting in the Teams version.

Salesmate CRM

Salesmate CRM software provides an intuitive approach to CRM. As per the company, the software solution features use analytics and integrations which allow businesses to save their time at all stages of the sales cycle. One can avail of a free 15 days trial of Salesmate CRM through its website.

The software provides sturdy features for contact management and sales pipeline.


Zoho CRM software enables the SMB sales team to emphasize their efforts on the potential leads. It is a cloud-based CRM backed by Zoho. One can use the Zoho CRM for 15 days for free. Standard pricing of the CRM starts at $12 per user per month if one opts for annual payment.


Salesforce is popular and we bet you are not hearing this name for the first time. It is a well-known product in the CRM market. Some researchers claim that Salesforce is the most trusted solution and top-rated CRM product across the world. More than 150,000 companies (including small and big size) use Salesforce.

Salesforce CRM offers users across all departments a single, shared view of each customer – including sales, marketing, service, and commerce section.

Agile CRM

Agile CRM tells three reasons to use their product –

  • It’s all-in-one
  • It is a next-generation product
  • It is affordable

These features allow SMBs to manage their sales, marketing, and service department at a single platform. One of the significant advantages of Agile CRM is its marketing automation capability that enables firms to run multiple campaigns without failing in time management. This cloud-based service is trusted by over 15000 customers. Moreover, Agile CRM is the tool available for free for up to 10 users.

Sugar CRM

SugarCRM software enables sales teams to provide meaningful experiences to the customers. It brings a range of plans for marketing, service, and sales teams. As per the company, it has over two million userbases in 120 countries.


Insightly has over 1.5 million users across the world. SMBs can apply this CRM to have multi-step business processes with workflow automation. The in-built BI technology of Insightly allows users to build data visualizations and monitor the sales pipeline.

Read Also: What HR Management Features Are Essential for Every Business?


These are the top-rated CRM solutions that any SMB can try for business growth and customer management. If you have tried any of these CRMs for your company, do let us know about the experience in comments.

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