Best Ideas For How to Advertise an Event


Advertising for an event is the only way to ensure people actually show up. However, with so many marketing tips and tricks out there today, it can be hard picking the ones that will give you the most effective results. Here are some ideas to promote your event and get people talking about it.

Get a Sponsor

If you’re an individual or a small business and don’t have a brand yet, it can be hard to get your event off the ground. The best thing to do in this case is to find a sponsor. The sponsor will have more money and connections to advertise the event properly. They also might be able to give you better tips on how you can market.

Let’s not forget that they already have an established audience, making it easier to draw people’s attention and get them interested.

Make Use of Emails

If you have an established business, it means you have an established email list. Feel free to email everyone on that list about the event in question. This is even more effective if you have a newsletter that you send out regularly, as it means people are already used to receiving your emails and know they can expect news every time they open them.

You can introduce the event to them this way, including some good information about it, and tell them they can forward that email to anyone that may be interested.

Get Your Speakers and Partners to Help

Even if people aren’t interested in you or your business, in particular, they may be interested in what your partners and speakers have to say. As well as that, people participating in the event have their own established audiences that they can promote to and connect to more easily.

For this reason, you should include quotes and pictures from the participants in your advertising materials. Brochures, flyers, and social media posts are all good ways to do this. Then, tell your partners and speakers to share and distribute these materials to their target audience.

Run a Contest

To get people talking about your event, you can incorporate a contest into it. The prize in the contest should be something interesting and valuable, preferably related to your business or industry. People love recognition for their hard work and getting things for free, so you can be sure this tactic will generate interest.

Make the rules of the contest clear and ensure people know they have to show up if they want to participate. Depending on who your target audience is, you can promote this contest online or in person.

Make it Live

Live event streaming platforms are one of the most useful things in any business today. They allow more people to participate as they don’t need to leave their home. As well as that, if you promote your live event on social media, people have the time to make room in their schedules.

They can help you interact with your audience instantly, push you up in their social media newsfeed, and help you promote your products and services. Make sure to post regularly and in advance about your live event, and include some details about the nature of the event to get more people interested.

Go to Social Media

Even if you’re having your event in person, social media can be a powerful tool. Your audience spends most of their time there and you can reach them with targeted ads and posts. Make sure that your posts are colorful and informational, so they stand out from the competition.

It’s also not a bad idea to pay for targeted ads that most social media platforms offer. These ads allow you to choose which gender and age group sees them, so you can target your audience accurately and ensure the right people get the memo about your upcoming event.

Read more: 7 Key Elements Of A Successful Social Media Marketing Strategy


As you can see, there are many things you can do to advertise an event properly. Regardless of which one of these ideas you use (or if you use all of them), your event is bound to be successful and have a high attendance. Creativity and hard work are your two biggest assets, and these ideas will help you show off both.


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