Interactive Videos: The Different Types and Why You Should Use Them


You’ve probably heard of interactive videos before, but if you don’t know what they are or why they matter, it’s time to learn! Interactive videos are an innovative form of video content that allow viewers to decide how the video plays out by making decisions within the video itself using visual or audio prompts. While these videos can be pretty complicated to produce, their increased popularity shows that their benefits far outweigh the extra time and effort it takes to create them. To learn more about interactive videos and why you should use them, read on!

Do You Need An Interactive Video?

Are you looking for a way to engage your viewers? Do you want to tell a story in an exciting new way? Interactive videos are the perfect solution for these questions. Interactive video take viewers on a journey by giving them choices, thus becoming more engaged with what they’re viewing. Cinema8 Interactive is here to help you create interactive videos that will take your viewers on an amazing journey.

When to Use a Promotional Video

A promotional video is a type of interactive video that should be used when you want to attract new customers. Promotional videos are often used for new company introductions, as well as for product or service demonstrations. They can be used to help potential clients learn more about what you have to offer. Cinema8 has put together some guidelines on how to make the most of your promotional video.

How Long Should My Video Be?

The length of your video should depend on the type of video you’re making. A Cinema8 is typically 8 seconds long, which means it can be looped over and over again to create a seamless interactive experience. For example, a Cinema8 could be used as an introduction or exit slide in a presentation.

As a general rule, YouTube videos are limited to 10 minutes in length, while Facebook videos are capped at 60 minutes.

What Is An Explainer Video?

An explainer video is a short, entertaining video that quickly communicates the value proposition of your company. It gives viewers a sense of what you do, who you are, and why they should care in just a few minutes. Typically these videos are between sixty to one hundred seconds long. They use animation or live action shots with voice over narration to help tell the story.

What Are Branded Entertainment Videos?

Branded entertainment videos are a type of interactive video that advertisers can use to reach their audience with more creative content. There are many different types of branded entertainment videos, but they all have the same goal: To use creativity to catch the attention of their target audience in order to establish a connection with them. A branded entertainment video will often be longer than a traditional commercial, making it easier for viewers to get caught up in the storyline. Brands use this form of media because it’s an effective way to show their customer base new features or introduce a product in a fun and innovative way. By using short clips or whole episodes as commercials, brands make their customers feel like they’re experiencing something new instead of watching another boring advertisement. The best thing about branded entertainment is that it’s completely customizable – you can choose your characters, locations, plots and even casting!

Which Tools Do I Need To Create This Video?

Captivate, Camtasia, Explaindio, Jing, Screencastify, and PowToon. All of these tools offer some type of interactive video service. However, each one has its own unique features that might make it better suited for your needs. Captivate is a popular program because it offers an easy to use interface and a wide array of animation effects. Camtasia is another solid option because the program is geared towards professional video creation; it also has the ability to record audio from any device with a microphone input jack. PowToon also offers an extensive library of animated characters in addition to its large variety of templates; however this tool can be expensive as there are no free trial options available before purchase.

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