Should Your Business Have a Sales Development Team?
To become successful, you need to have an efficient sales development team. The sales department represents an important process an organization should have to ensure a smooth and productive revenue machine. An effective sales development team ensures your company successfully seals more deals as selling a product or service to an identified quality prospect is ten times better than trying to sell the same good or service to a stranger. Below are the benefits your organization will enjoy when it has a good sales development team.
High Efficiency
Technology has dominated every field in recent years, and sales and marketing are one of the fields. A good sales development team requires the right strategy which assists you in developing automated recurring tasks and advanced workflows. Additionally, the right technology will help your team operate more efficiently and decrease the chances of making mistakes. Many companies have opted to blend the two together via the services of an SDR agency.
Having advanced technology in the form of software that helps your company track their client’s contacts and helps them set automatic follow-ups will ensure the sales representatives will less likely miss a follow-up or a call. Additionally, they will more likely remember the client’s key details and their contacts and addresses.
The sales development team is provided with a personalized experience to the prospect or lead they are contacting by using these advanced technologies. Sales software also helps team leaders track the representative’s progress and discuss potential problems with feedback and training based on figures.
Higher Conversion Rate
Converting a stranger into a prospect or a lead usually takes time to complete. Using revenue machines with a sales development group to get leads and prospects will ensure you overcome objections and connect the development group to sales teams.
Organizations with sales development teams have an easier time converting leads into opportunities at a higher rate than the ones without. A company with a good sales development team is likely to convert leads of about 40%, while the one without will likely convert leads of about 5%.
Sales and Marketing Alignment
Sales failure in follow-up represents the largest portion of the unfairness in marketing. Additionally, marketing leads are disliked by many and are usually the source of the complaint. Organizations should quickly address these challenges by employing a sales development team.
Sales development teams ease the connection between sales and marketing. For instance, only three from lead-to-opportunity are likely to be converted for every ten prospects identified. The sales development team addresses this challenge by using the most qualified leads and getting them to talk to sales teams.
Lead to Fast & Standardized Follow-up Process
A salesperson must make a lot of dials, use emails, and incorporate social media touches in reaching a client. Using the digital touches with the phone develops increased touch-to-touch conversion rates. Sales representatives with set daily or weekly goals do not possess the capacity to manage an essential channel campaign needed to reach leads.
The lead response time is an important factor considered. The faster a sales development team responds to a lead, the higher the conversion. A salesperson with a set goal will not be able to meet the required follow-up rates at the end of the day.
Clients Interest For a Follow Up
More often than not, clients who have filled forms on vendor websites will rarely get a follow-up prompting them to complain. When such an issue is addressed, the sales representatives are mostly innocent as they had already followed up.
A more persistent follow-up represents a more effective buying experience. Buyers are usually very busy, and it is not wise to say that they’ve been ignoring your calls and emails due to a lack of interest. Using a qualified sales development team to get to the buyer can yield a valuable point in buying experience.
Also Read: 5 Important Factors to Consider When Making a Hiring Decision
Better Response Time
Allowing the sales development team to integrate technology in responding to requests will take a shorter time than ever. Time is the most valuable resource for any business, and it is of great essence when it comes to responding to prospects and leads. The right response from sales development representatives will help pass information to your prospects and leads very quickly; thus, more deals are completed with a short period.
