Tips & Tricks For Creating A Whiteboard Animation Video That Actually Converts

A video’s ability to deliver your brand’s message succinctly in just a few seconds makes it a potent tool for boosting conversion rates.

Whether you’re trying to increase site visitors, newsletter subscribers, or product sales, your potential customers all want to know the same things: why they need what you’re selling and how you’re better than the competition.

Whiteboard videos can help you completely describe your product or service by telling an interesting tale, but nobody wants to read huge blocks of text.

While whiteboard videos can be used for a wide variety of purposes, they really shine when it comes to explaining more complicated products or services, like those seen in B2B marketing campaigns or those involving information technology.

Having said that, you may have observed that while the internet is rife with whiteboard videos, not all of them have the same level of attraction that we’re referring to.

Creating compelling custom whiteboard videos that generate results requires some insider knowledge. Let’s go through them again so you can walk away with more self-assurance.

• Recognize The Potential Of Narrative

There has always been a need for storytelling among humans. That’s supported by art from as far back as cave paintings. Your marketing video should tap into this primal urge as well.

Okay, let’s try to break down how to use narrative in promotional videos (not only whiteboard videos but all of them).

• What, how, and why are the three most fundamental issues that your tale must address?
• What issue does your company’s offering address?
• Exactly how does it remedy the situation?
• Just what makes it the market leader in terms of resolving that issue?

Before approaching a prospect, you must first identify his or her problem. Your solution will thereafter arrive to fix the problem. Finally, you’ll go over the benefits of your product and why it’s superior to the competition. Plus, you only have 90 seconds to complete the task!

Stay calm. Consider instead a narrative in which your product is the hero who solves the problem (the pain point) experienced by your target audience. Do you really think that will be too hard?

• Have A Good Time

This is good advice for any type of explainer video, but especially whiteboard animations. The instructional nature of whiteboard animations should never be mistaken for dullness in presentation. Really, don’t do that!

An amusing slant may do wonders for your brand’s message and keep your audience engaged.

Humor can come from your character themselves, through in-story references, or from supporting cast members. Do you not find the previous video’s sheep amusing and endearing?

• Keep The Staples Of The Traditional Whiteboard

A white background is essential for any whiteboard video. That’s the first step toward writing in that clear, uncluttered style that will make your story sparkle.

It’s also important to have a skilled artist on standby to illustrate the entire tale. In earlier days, the artist would sketch on-screen as the scene unfolded. Today’s digital artists can re-create the primordial analog sensation by manipulating a digital image of a hand.

• Video Branding

At this time, we’re banking on a strong narrative, likable protagonists, and a stark black-and-white aesthetic. How, then, would you portray your company? Just like pie! A splash of vibrant colors will do the trick!

The colors associated with your brand can be used to draw attention to key points. Since this type of video aids in knowledge retention, it is crucial that viewers also keep your brand in mind. Additionally, your company logo must be displayed before the script’s second act (the how).

• Recruit A Talented Voice Actor

Characters in a whiteboard video don’t have any lines. They’ll have to be recorded separately because their dialogue is a voice-over.

The key to accurately representing your target audience is using the proper voice. The tone, language, and attractiveness of the piece must be appropriate for the intended audience. That’s why it’s crucial to cast a native speaker (from the country where your audience resides) as your story’s narrator.

• Link Up Your Drawings

If you want your custom whiteboard videos to look professional, you need to plan it out from start to finish so that each scene flows smoothly into the next. Keep in mind that whiteboard videos are really just you creating a story for your audience, so make sure that it makes sense and flows well.

A single, linked drawing is the key. Don’t risk losing your readers’ interest by slicing the story into too many bits.

If you use drawings that flow into one another, you may keep your viewers interested in your story and ensure they watch all the way through.

• Keep In Mind The Importance Of A Call To Action (CTA) 

In conclusion, you should instruct your readers on the next steps they should take. Request a specific action, and back up your message with an appropriate image, whether you want them to buy a product, like, share, sign up for an email list, visit your site, or download an eBook. 

I would suggest uploading your video to YouTube so that you can take advantage of the site’s analytics and other tools to boost your video’s popularity and viewership. To meet your marketing objectives, try using YouTube cards and end cards.

Summing up…

Whiteboard animations can be used for a wide variety of purposes, but they are essential for presenting complicated goods and services.

With a captivating plot, you can keep viewers interested throughout the entire video. If you address the problems your target market is having right away; they’ll have an easier time relating to what you’re selling. Be entertaining and likable. There’s no need to take yourself too seriously, even if this is a business-to-business offering.