What Is A Bounce Rate And Why Is It Important for the website


In simple terms, bounce rate refers to metrics that keep track of people who visited your website but left instantly. The digital marketing company dedicatedly looks after these figures to analyze the performance and make necessary changes. So take a look and understand all about bounce rate and how it affects your website in this article.

Understand Bounce Rate

So, the Bounce rate is not good for the website. It clearly indicates that the site did not serve the relevant information or was not engaging to hold to a user. The users who access your website and perform no action increases the bounce rate of the site. A menu item, a “read more” link or any other internal links on the page are not so clicked. This indicates that the visitor does not send a trigger to the Google Analytics server. When there is no interaction with the landing page and only one page is visited during the visit, the user bounces. Bounce rate can be used as a metric to measure the “quality” of your audience or the “quality” of a webpage.

How to Calculate the Bounce Rate?

It is very crucial to measure the bounce rate to implement the required changes and retain the user on your site. So let’s get started.

The formula to check the websites’ bounce rate – single page session/ total session

In the same vein, you can track the bounce rate of a single page.

A single session on the page/ Page’s total session from starting

How to cut down the Bounce Rate?

However, it is important to take necessary measures to bring down the bounce rate to boost the site’s visibility.  Some of the reasons for the bounce rate are mentioned below:

  • The loading speed of the website is slow
  • Extensive use of Pop-Ups
  • Low-quality content, etc.
  • Also, know about Picuki

So consider the below-mentioned tips to reduce or get rid of the increased bounce rate.

Build a responsive website

Definitely, the major reason for bouncing back is the non-responsive site. These days people prefer to scroll through websites or other online platforms via their mobile phones. If the site is not accessible or content is not displayed properly then it can lead to a poor impression. People will not continue with their search and return back to Google results.

So, to reduce the bounce rate, make sure the web designer makes a mobile-friendly interface that will adjust itself to any screen size. There are many effective tips to consider to make the site responsive. Significantly, the responsive website should ensure that all the elements are optimized and are perfectly fitting on the screen they are viewed on. Usually, video content is a popular and effective way to convey the message to the users. But due to larger size videos, the viewers are unable to view them. So, it is obvious for them to bounce back.  Therefore, the size of the images and videos should be optimized to give users a pleasant experience visiting. It will reduce the bounce rate as well.

Ensure targeted Keyword relevancy for the page

Organize the content in a way that helps the user to reach its desired results. The keywords play a crucial role in assisting the user in navigating through the content. Therefore, it is very important that the intent of the keyword should match the content on your website.

So make sure that the right content is aligned with the keyword to guide the individual directly to the web page.  It will help you draw the attention of potential users as well as reduce the bounce rate. People usually step back when they can not find the relevant information for which they came searching.

Avoid repetitive pop-ups

Many businesses think it’s creative to include pop-ups that continuously appear on the website. Though they are a good approach to flash your offers or new arrivals. But,  it should not interrupt the user while they are going through the information or the services. The SEO agency in Hong Kong should be hired to make an efficient website with limited pop-ups that do not disturb the user. Moreover, if the user is unable to read the content due to this interruption, they will lose interest.

However, when an individual is trying to click on a CTA, they mistakenly get redirected to another page due to the pop-ups ruining their experience. Flash messages often lead to an increase in bounce rate.

Check the loading pace of the site

Does your website take forever to load? Then it should be taken into consideration by the companies to make surfing smooth. No doubt, many potential customers turn their back when the desired information is not accessible. So to retain the users on your website, offer a convenient jump from one page to another without consuming much time.

In this fast-moving world, people do not spare even a second to wait. So, optimize the site to load within 3-4 seconds.


To sum up, there are many factors that contribute to the bounce rate. The business should take care of the issues on time to avoid degrading its reputation and provide a better experience to users.

Hopefully, the article has served every necessary information about bounce rate and how to bring it down.

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